Context and premise. The subject of credibility is at the heart of the matter of both successful presentations and effective communications. Something is credible to the degree that it is worthy of belief. Hence, credibility can generate the possibility of reliability on the speaker, the information presented and the style of delivery. Put simply, we cannot trust something we have not found credible.
Often, a speaker or an actor for that matter is not 100% clear on what is credible about him or her. Conversely, it is also important to consider what is less credible about ourselves. For instance, excellent skills are primary credibility builders.
Here are other examples: appropriate postures, gestures and voice tone, solid eye contact, choice of words, good diction, elegant speech pattern and rhythm, clear intentions, strong focus, absence of hesitation, clear presentation design, clever dress attire, impeccable preparation, responsiveness to the audience, strong acknowledgement of the audience, superior attention to detail, willingness to command attention, good sense of timing, seamless handling of power point or other supporting materials, a relaxed body, good breathing, strong desire to stay grounded, strong command of the stage, flawless movements and coordination, healthy appetite to be heard, seen and understood, ability to create a comfortable atmosphere, etc.
These “credibility builders” act as formidable allies and open channels for our intended purposes. Core message, branding, market advantage, reputation, vision, customer satisfaction, etc., all rely on “perceived credibility.” The overall integrity of a speech or presentation is imbedded in these filters.
Here is the punch line: all these wonderful and potent credibility builders happen 15 seconds or so before you begin and 15 seconds or so after your first sentence, posture and gesture. Everything is decided within that narrow time frame. Think of it as the first impression which typically is the one that sticks.
If you need coaching or know someone who could benefit from honing these skills or you wish to comment, feel free to contact me directly at (310) 205-9219 or go to my contact page: click here
Wishing you credible success,